When: Monday November 7th 2016 from 6pm to 8pm
Where: Blackfinn Ameripub in the Domain, 11410 Century Oaks Terrace, Austin, TX 78758
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Austin is said to be the conversion capital of the world! Brian Massey will introduce you to the concept of a Maximum Viable Non-Product to test the viability of your product, pricing, features and messaging before you invest in first runs, MVPs, or prototypes. We are in a golden age for web-based marketing. Inexpensive tools allow you to test marketplace behaviors long before you start spending. You will learn:
* The sources of data for market analysis
* The power of quantitative behavioral data
* The tools that deliver answers
* Designing an MVNP that builds confidence for you and for investors
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. He is an online marketing expert focused on the science of turning web traffic into leads and sales. His rare combination of interests and experience was developed over 25 years as computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Brian Massey has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Content Marketing World, Affiliate Summit, the Conversion Conferences, SearchLove, Chinwag Psych, Printing Industries of America, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He is a frequent guest on Webinars and podcasts.
Organizer: Dr. Ataollah Etemadi
All our events are for the benefit of the
Settlement Home for Children, and the Austin Children’s Shelter
Agenda:
6:00pm to 6:20pm: Meet & Greet Networking
6:20pm to 6:30pm: Introduction
6:30pm to 7:30pm: Presentation
7:30pm to 8:00pm: Q&A
8:00pm: Meeting ends
